Pune Bus Day - Analysis and Lessons
The media group, Sakal, took the initiative to plan a ‘Pune Bus Day’ to highlight and publicize the need for a better bus service, bring together a wide array of stakeholders to support the effort and run almost twice the number of buses on November 1, 2012 with an appeal to people to use the city bus instead of their own vehicle on that day. The whole event was planned in partnership with PMPML, the city bus service provider. Parisar conducted a couple of independent surveys (user feedback survey and traffic count survey) to assess the impact of the event. The results show an overall high level of satisfaction with the concept, but as expected, there was only a slight decrease in the other traffic on that day.