In the city of Pune, it became evident that the lack of essential commuter information, particularly regarding bus routes, significantly contributes to Punekars' reliance on private vehicles. To gain deeper insights into this issue, we initiated the Bus Pravasi Series, engaging with commuters across Pune to collect their stories. Additionally, we met up with PMPML officials to advocate for a user-friendly bus app and understand the reasons behind the delay in its launch. "#AppKaraBusKara: Pune campaign calls for bus app to make commute easy!"
Three steps of our campaign:
- Gathering Commuter Perspectives: We started with the Bus Pravasi Series to gather valuable insights into the challenges faced by bus users from diverse demography. This data served as the foundation for our campaign strategy, highlighting the critical need for improved commuter information.
- On ground demands: To comprehensively grasp the challenges faced by the broader commuter community, we established booths in six strategic locations across Pune. These locations were carefully selected based on the diverse frequencies of bus services, ensuring that the varying needs of commuters were captured effectively.
- Engagement with PMPML: We engaged in several discussions with PMPML officials to emphasise the necessity of a swift launch of a bus app, reflecting the concerns and needs of commuters. In our interview with Sanjay Kolte, CMD of PMPML, we delved into some pressing questions about public transportation. We explored why it's crucial for people to use public transit and received exciting updates about the WTC app. Curious to hear his insights & the latest developments? Click here to know more
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From Voices to Victory: The Success of #AppKaraBusKara
Our campaign has culminated in the official launch of the PMPML bus app, "Apli PMPML". This achievement is a testament to the continuous on-ground efforts of our campaign team, who tirelessly engaged with the public to vocalise and highlight their demands to the administration. The app has introduced features like live bus tracking, helping commuters to plan their journeys more efficiently and save valuable time. While the #AppKaraBusKara campaign has reached its goal, our commitment continues. Parisar, alongside the PMPML Pravasi group, will remain actively involved, providing feedback to PMPML to further enhance the app and ensure it meets the needs of all commuters. Read more about the app launch here.
Media coverage
Pune: PMPML App Undergoing 'Final Testing', Says Joint MD Nitin Narvekar - The Free Press Journal
As PMPML misses app launch deadlines, Pune NGO launches AppKaraBusKara campaign - Indian Express
Pune NGO to begin App Kara Bus Kara campaign to ease bus travel of commuters - Pune Pulse
Pune NGO launches #AppKaraBusKara campaign to revolutionize bus travel experience - Pune.News
Pune: App Ready For Launch, Assures PMPML CMD Sanjay Kolte Amid Resident Concerns - The Free Press Journal
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