 |
Bittu Sehgal was born in 1947 in Simla and grew up in Calcutta where he graduated. In 1970 he moved to Bombay to make a career as an advertising executive. Very soo he set out on his own, starting with a small screen printing business. A natural affinity for nature, born of frequent treks and camping trips to the Indian wilderness for over a decade, saw him start Sanctuary and Cub magazines in the early 1980’s. In pursuit of hos objectives to communicate the rationale for conservation to as wide an audience as possible, he has also used the medium of film, having produced over 30 conservation-oriented documentaries which have been aired over Doordarshan. A journalist writer, he has been closely with several national campaigns including the Narmada Bachao Andolan. At the heart of Sahgal’s purpose lies the belief that the conservation of wildlife and wild habitat is the only realistic, long term option for the Indian people if they are to improve the quality of their hardpressed lives. Read the full lecture here. |